According To Forrester VP, everyone fails the trust test

With the new emergence of voice communication as a way of interacting with your digital device, whether you’re checking the weather, asking siri to send a text, or trying to get through to a real person on the¬†phone, chances are, you are using your voice to get from point A to where ever you’re trying to get through to.

So a newly published media release by Forrester VP suggested that, while everyone is pushed into using these voice communication channels, not everyone trusts the technology, or the company who are utilising the technology to communicate with their customers.

However, brands, Amazon and even Google are embracing the feedback and finding ways to make peace between the technology and their customers.

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